If you don’t know by now, The Morning Benders are now known as POP ETC. Read why here.
They’ve announced that their first album under the new name will be self titled, and released on June 12 via Rough Trade. Frontman Chris Chu spilled the news in an interview with Pitchfork. That’s the album art posted above.
The band is officially a three-piece, as bassist Tim Or has left the band. The album will include “Halfway To Heaven” and “Everything Is Gone”, both which appear on the POP ETC Mixtape that the guys are giving away for free.
The album is mostly self produced, but the band did get some assistance from Danger Mouse and Andrew Dawson. Fans should note that this album will sound almost nothing like Big Echo. I think their mixtape should give you an idea of the new r&b flavored pop direction that the band are looking towards.
Head here for the full interview. Here’s a little excerpt about what the band thinks about possible reactions to the new material:
I can’t really think about that. If I did, the results would be some watered-down attempt at “Excuses”, or whatever it is that people want from me. I think people will connect with seeing artists that really believe in what they’re doing and are excited about it. We’ve committed to our new sound, and we’re not ashamed. We’re not trying to sneak anything by anybody. We are what we are– and, hopefully, you’ll like it.
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