“Live It Up” is a song from POP ETC’s new self-titled album. They just released self-directed video for “Live It Up” that features frontman Chris Chu singing straight at you, full of emotion and expression. It’s a simple video that does the job.
The song continues the trend towards expressive r&b that features auto-tuned vocals and plenty of soul. It furthers the new direction that they are taking.
Catch it below.
The new album is available to pre-order at their site now. For a limited time, pre-orders will be autographed and will include a shirt. This weekend the band also released a new mix of the influences that influenced the new album/sound that the band is heading towards. Download that here, and stream it below.
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